AD ACCOUNT GOVERNANCE
Ad Account Governance for Growing Teams
See exactly what every agency is doing — or not doing — across every account. Cocoa monitors every change, flags missed opportunities, and gives you the data to hold vendors accountable.
THE CHALLENGE
Why marketing teams can't get a clear picture of agency performance
Each account has its own agency, its own reporting cadence, and its own blind spots. You're paying premium fees with no way to compare.
No visibility across account vendors
Each account's agency reports differently — or not at all. You have no way to compare vendor performance, identify underperformers, or know if the work is actually getting done.
Misaligned incentives on spend
Agencies billing a percentage of ad spend are incentivized to grow budgets, not ROI. Without independent analysis across all accounts, you can't tell if rising costs reflect growth or waste.
No playbook replication
Each agency starts from scratch at every account. What worked in one channel isn't being applied in another — because the agencies don't talk to each other.
No standardized performance benchmarks
Every agency controls its own narrative. Without an independent benchmark across accounts, you can't distinguish strong management from selective reporting.
THE SOLUTION
How Cocoa gives you cross-account vendor oversight
One platform that independently monitors every ad account and gives you the ground truth on vendor performance across all accounts.
Independent monitoring across every account
Cocoa connects to every ad account and tracks every change each agency makes. You see exactly what's happening across all accounts — which vendors are active, which are coasting, and where spend is being wasted.
Automated waste detection
Cocoa continuously scans every account's campaigns and flags waste: budget going to irrelevant traffic, stale creative that hasn't been updated, and spend strategies misaligned with business goals.
Standardized benchmarking across accounts
Weekly reports benchmark each account's marketing performance against the rest of your accounts and against industry standards — giving you objective data for vendor reviews.
WHY IT MATTERS
Take control of marketing spend across all accounts
Independent oversight that protects your bottom line and drives better vendor performance.
40%
of marketing spend is typically wasted on underperforming vendors. Cocoa helps you find and eliminate it.
Real-time
monitoring of every vendor action across all accounts — no more waiting for inconsistent monthly reports.
Weekly
independent performance reports with actionable recommendations for every account's vendor review.
FAQ
Frequently asked questions
Common questions about Cocoa for agency accountability.
Will our agencies know we're using Cocoa?
That's up to you. Cocoa connects to each ad account via OAuth — agencies don't need to grant access or be involved. Many marketing teams use Cocoa's reports to have more informed vendor review conversations.
Can Cocoa replace agencies entirely across all accounts?
Cocoa can manage campaigns autonomously, but many businesses use it alongside existing agencies as an independent auditor. It's designed to provide the transparency and accountability that's missing when each account manages its own vendor relationship.
How does Cocoa compare to hiring an in-house marketing analyst?
An analyst can review a few accounts at a time and produces periodic reports. Cocoa provides continuous, real-time monitoring across every account simultaneously — with AI-powered analysis that doesn't take vacations or change jobs.
What if Cocoa finds issues with an account's agency?
Cocoa provides specific, data-backed recommendations you can share in vendor reviews. Many clients find that simply having independent oversight improves agency performance — agencies do better work when they know someone is watching.
How quickly can we deploy across all accounts?
Most accounts are connected within 48 hours. For a full multi-account deployment, expect 1-2 weeks including initial audits and baseline reporting setup.
Is each account's data isolated?
Absolutely. Each account's data is fully isolated. We use OAuth for secure access, never store credentials, and all data is encrypted in transit and at rest.